gives students from around the country the opportunity to develop an entire advertising campaign for a real world client. Beginning with a case study released by that year’s client, students have the chance to research, plan, and create a new advertising campaign for the company.
How the NSAC Works
Each year a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study always reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise an integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.
These are examples of tv spots from other schools in an advertising competition that you can compete in.
Contact me if you would like to participate. IC has presented a proposal, there is a storyboard, rationale, analysis already. So if you would like to work on the visual pitch (a high energy, fast production) let me know and we can work together to make it happen.
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