The second method (bottom) involves extruding the text using the effect Shatter. However when you do this (unless you want your text to shatter) you must go into your physics and force settings and bring everything down to zero. This method gives a nice clean look and makes it easy to add texture to the sides of your 3D text.
What is very nice about both methods is they can be done in After Effects without any external plug-ins necessary.
The first video, though I was not able to embed it for you, has a link to download the project files in case you want to play around with them right away.
Layered 3D Text
The second video is nice because it shows you both how to create the 3D text and how to apply the custom texture to it. It is more complex, but it allows you to manipulate much more about your text.
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