Last week, I explored a painting about the Boston Tea Party which took a 2D image and broke it down into layers. This week, I'd like to show you another example but go further. I present you with Coldplay's latest music video "Hurts Like Heaven".
In the video, the viewer is brought to a world where silence and grayscale is law until a few rebellious youths decide to break the norm and throw "sparks" all over town. These "sparks" are colourful and musical and they bring hope to the town. Everything seems fine until they're ambushed by the villainous Major Minus and his army stop the youths, and the viewer is left with a shot of another character named Mylo, foreshadowing events in future videos/comics.
Something to be said though about this music video is that it starts out showing the viewer that this is a comic book setting but begins to break that whenever the youths begin doing wondrous things with the "sparks" or when they are being chased. And by break I mean turn the 2D comic world into a 3D world where the camera travels through the motions of the kids.
This video was a collaborative piece from production company Passion Pictures, visual FX/animation studio Fortiche Production, Grammy-award winning British rock band Coldplay. and many other artists. I am looking forward to future videos that continue with the story and the exciting visuals.
Hurts Like Heaven is the second track off the Coldplay's fifth studio album titled Mylo Xyloto, released on October 24, 2011 by EMI.
which 3d app did they use to produce this?? does anybody know??
ReplyDeleteHard to know because the director works for Dreamworks and they use proprietary software, have done for years, however this is a rather simple animation with cartoon shaders which do not require th software ( like in Kung Fu Panda) so it could be done with any package like Maya or 3D Max which are the most likely candidates given that many different animation groups collaborated and Maya is usually the preferred software. Compositing could have been done in Nuke or After Effects or Houdini. All these programs cna handle sophisticated 3D particle systems like those shown in this animation.
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