The Recipe - Kendrick Lamar - Lyric Video

Lyric videos are interesting to me because there are so many different ways that you can connect the typography to the theme of the music. In Kendrick Lamar’s lyric video for “The Recipe”, the typography is very simple but it works perfectly with the song. The lyrics are also easy to read, which is nice because many lyric videos today get so carried away with the animation that you can barely see the lyrics. This inspires me to do more with typography in the future because I have yet to really work with it in my projects. It’s nice to have these lyric videos for inspiration. 

Typography : Suit & Tie

I have yet to post about an animation that involves typography. Recently in the music industry, lyric videos have become more and more popular. At times the lyric videos seem more like music videos than lyric videos, but they still capture the idea of typography. The example of typography that I chose is Justin Timberlake's lyric video for Suit & Tie. The video displays the lyrics cleverly by sneaking in the words into different parts of the video. It's an example of a very creative lyric video that is pleasing to the eye. I hope that lyric videos continue to display lyrics in a creative way as the music industry continues to evolve.