the lorax movie

so after not being able to figure out what to write about this week ... i have decided to write about The Lorax.

Dr Suess wrote the book in 1971 and was adapted for TV in '72 and now as a feature film in '12. Below is one of the trailers:

The following video is a behind the scenes "From Page to Screen" about how they designed/redesigned the characters and environment to fit the 3D world. The whole video is great to watch, but the details about specifically animation, is it around 1:04 in the clip. Although the animation and concept art graphics are minimal and simple, it just shows that the audience for this specific video is for the general public and everyone to see. I unfortunately could not find any other videos about the making of / creating these animated features.