This is a nice little animation I'm a real fan of because of its simplicity and cleverness with fairly simple materials. It is an animation following the evolution of consoles on Nintendo systems. The killer effect here is that all of the buttons never go away, but are modified in each transition so it appears that one controller flows seamlessly into the next. Its an effect I've seen a bunch of times before, and I assume its done with just a lot of work with keyframes. If you look closely frame by frame you see that the elements actually turn into little droplets as they change places and color. This lets the animation have its "flowing" feel that it does.
I also really like the transition effect for the body of the controller itself, because each time the animation has the body turn Z 90 degrees so the controller becomes essentially not there, and then when it passes 90 degrees it becomes the next controller. A similar transition was used on the last one, where the controller becomes a single rotating line, and then that line expands out to become the next one. Overall a really nice example of simple and elegant design.
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