Sundance Institute Changes Identity

            The Sundance Institute is a non-profit organization that was founded by Robert Redford in the mountains of Sundance, Utah in 1981.  Since its establishment the now global organization has offices in Park City, Utah, NYC and Los Angeles, CA. It has been a phenomenal resource for providing creation and financial support to the thousands of aspiring filmmakers, directors, producers and other forms of story tellers looking for a place to showcase their talent. The organization is best known for the Sundance Film Festival and is responsible for screening some of the most beautiful cinematic indie films in the world. Paula Scher is a graphic design artist of over four decades who has been featured at venues all over the world including the ever popular TED talks and is responsible for this identity change. She is additionally been a partner in the New York offices of Pentagram since 1991. Scher is a seasoned veteran in the motion graphics community who has not only created the new identity of the Sundance Institute below but was also hand picked to design to the "graphic" identity for the 2014 Sundance Film Festival. Paula Scher is not just any graphic design artist, her work is internationally recognized and therefore is no surprise why she was elected to construct the new identity for this legendary organization. Here is a quick look at Scher's new identity for the Sundance Institute...

The new Sundance Institute graphic identity...

The old Sundance Institute graphic identity...