Kinetic Typography

I have always loved watching the creativity of kinetic typography projects. Kenetic typography is the idea of taking words and animating them.

FROM PAPER TO SCREEN from Thibault de Fournas on Vimeo.

For the most part these projects are timed to music:

or sometimes music videos:

Some projects have some really interesting messages and tell really beautiful stories:

ChildLine: First Step from Buck on Vimeo.

But I think that this style of media is the most powerful because it forces your audience to read and watch you message in a one of a kind way. Similar to the way Prezi adds interest to a presentation, Kinetic Typography makes any poem, lyric, or written work come to life in it's own way.