Part 1- Research and Concepts

Part one of Graphic Design School begins by explaining to the reader how designers today successfully achieve their greatest work through engaging with the world and really taking in whats going on around them. It goes on to give examples like using the knowledge of famous designs in the past and putting a spin on it in a creative and personal way. One of the things that stood out to me the most was how the author touched upon the Air Jordan- nike symbol. This alone shows how design is literally everywhere whether its clothing,art, ads, trademarks, media and etc. the list is never ending. Ive been following Jordan's Nike collection for a good amount of time and have really caught an interest in the product so I decided to look up a a few designs I liked.

These are Jordan's first colab shoes with nike. These were released in 1985 and ever since have been released every year. My favorite part about these shoes are the wings by the heel of the shoe.

This was the first of many, as you can compare to the examples given in the book many artists have taken it upon themselves to work up a design for the nike company and certainly make a lot of money doing it.