Showing posts with label PSA. Show all posts
Showing posts with label PSA. Show all posts

Thursday, March 10, 2016

Death to All Bees

Death to all Bees was created by Studio Smack and was commissioned by Greenpeace NL. This short clip uses 3D modeling to create the Bees seen in the film and then with the combination with perviously shot stock footage creates a humous PSA about exterminating Bees. If it is not clear why exterminating bees would be humorous it is because with out the bees pollenating plants life would be very difficult. Check it out for yourself down below.

Thursday, November 5, 2015

Consider this, don't text and drive.

Inspiration is an important thing. As a kid, I believed that Rhett and Link were definitely good places to draw some energy and it's honestly true; if I hadn't listened to little Jules, I wouldn't have anything to write about right now. Either way, this pair made a video basically rapping about why texting while driving is bad. And it is. So good for them. Either way, I enjoy the aesthetic of the video and wanted to point out some more specific things. I really like that even though they could've easily used a green screen for the movement behind them, they decided to go with what appears to be just a screen and projector. They also just flash some crazy-ass lights every now and again and that's pretty cool, too. I also like how casual the little text animations are on the video itself because the whole video almost shouts 'look at me; none of me was done in post' when a lot of things were clearly done. Anyway, take a look.

Friday, April 12, 2013

The PSA That Went Viral


This has been bouncing around online now for a little bit, so you might have seen it already.  Reactions are mixed, some find it funny, some find it dumb.  I thought it was funny when I first saw it, although it has an annoying habit of getting stuck in your head.  Regardless of your opinion of it, it is a very successful animation.  The reason for that is that it is actually a PSA for train safety.  Since the goal of a PSA is exposure, the creators did that by creating an animation designed to go viral, which it did, rather spectacularly.  Four months later, the  best proof of that is the number of knockoffs that you'll find on Youtube.  When I searched it up in order to post it here, these are the other suggestions I got in my search box:

Dumb Ways to Die Youtube Search
Once there's a Minecraft version, you know you're doing something right...
When I clicked through to Youtube, there was even a Harlem Shake version listed.  It's definitely made its mark on the internet.  I don't know how effective its been at preventing train-related injuries, but it has gotten lots of exposure.  Here's some more info about how it was made.

Source: dumbwaystodie.com
Created by: McCann

Wednesday, November 28, 2012

Documentary Featured Nationally

Every year I make a documentary for the Muscular Dystrophy Association. These videos are a donation from me because my mom has Muscular Dystrophy and I love to help out using my talent every year. I started my first one in 2006 and now I just released the latest one, which has got some national attention by the headquarters of the Muscular Dystrophy Association. Let me know what you think! Share with your friends so we can help raise awareness. Thanks.