Commericals using Animation

As the end of the semester rolls around, final papers, projects and exam suck up all my time. This week post contains more interesting content than my own words.
I remember seeing these individual videos online or on tv one time or another and I thought they really nailed there purpose.
As with my usual posts here are a number of videos as examples for how corporations and various companies are utilizing various types of motion graphics and animation in advertising.

Love this one


I'd have to say this one is probably my favorite. It is simple, but complex at the same time. It doesn't take outrageous effects, but what it does use it is clean and stylized. I think this use of effects are my favorite kind. Subtle, effective and entertaining.

Retro 8 bit video game title screens

Came across this video and I think it would be pretty simple to recreate some of these ideas.
From what I've learned thus far I can see that TheStrangermedia on YouTube uses 3D texts shadows/reflections. The moving sky with clouds at 0:22 seconds could've been done with loops. The final game title shown looks like it was a still image first and with some masking it was manipulated to move in a simple fashion.




This is another cool video with some finger tracking/tracing done in after effects. I have an idea of how this can be done but I'm not 100% confident that I can recreate this. All the different shapes, particles and beams would probably need their own layer, thus making this a huge file with a long list of layers. This commercial is very smooth and visually appealing. The cool thing is that with the raw footage of the finger movements, so many different effects can be thrown on to this.

Samsung Galaxy Animation

A friend of mine just showed me this video. It’s an advertisement for the Samsung Galaxy and the animation in it is very well done. It is a simple concept but with some creative animation, it turns into an extremely interesting piece. The animation also doesn’t look too difficult to do. It is very quick but a lot of it seems like tracking and the shapes are pretty simple. The animation starts about 40 seconds into the video. Enjoy!

I also found this video. It is a remix of the original advertisement above that someone made using Adobe After Effects and plugin called Plexus from AEScripts.