Chipotle's Animated Advertising

Chipotle has done a great job of creeping us out but also making us feel like they're the best choice for fast food with their "Cultivate a Better World" videos. The storytelling in "The Scarecrow" gets the point across without dialogue; rich visuals with an ominous and ironic soundtrack do the trick.

Chipotle took an emotional approach to advertising to appear as the virtuous fast food chain. An interesting fun fact is that McDonald's used to be the restaurant's largest investor. Now, however, Chipotle is often praised for this marketing technique. They vow to move away from factory farming and improve the way that animals are raised for meat, including eliminating the overuse of antibiotics. The animated videos also go along with an app that they have created based on the scarecrow's journey from the factory to something more "natural." Chipotle gives us a little more insight into what they wanted to convey with these videos below.

I think that one of their other videos, "Back to the Start" is also extremely adorable and although a bit simpler, still provokes the same emotional response. Willie Nelson's cover of "The Scientist" is pretty awesome too.

Happy Batsgiving or Happy Bat Friday!

This week we are taking a look at a video from CollegeHumor's BADMAN series. This series has been racking the views for quite some time now on their website with videos over 500,000 views, some even have over a million views. They take scenes from Christopher Nolan's Dark Knight trilogy and parodies them, turning everyone's favorite hero into the worst version of him yet (and that means worse than the time that Batman was also Green Lantern). Here's a clip:



Just the pits, ammiright? The series uses a number of effects to make it as close to movie quality as possible, including motion tracking with fire and eye color displacement. The series' visual effects are done by a group called Gloo Studios Inc. Based out of British Colombia, this post-production/visual effects/production group has worked with a number of producers and post-production managers of broadcast content for TV and Film. They work with all styles and genres of productions, from multi-million dollar productions to indie producers and filmmakers. Their collaberation with CollegeHumor on many videos, not just including the BADMAN series, has really taken humor to the next level of online videos.