Typography

Typography is the technique of arranging and designing written language/word to make appealing when displayed. It is its own art form. Especially as seen in this video it’s incredible how you can animate words to create a story. I thoroughly enjoyed watching this video, seeing where each word would lead me. I loved the little details at the parts of the “chemicals being breathed in” and “I feel it in my bones.”  It's incredible how much time goes into such little detail that people tend to leave unnoticed. I now have a new appreciation for title sequences in TV shows and films, and how much thought goes into the process of deciding the font, coloring, and movement. Next time you are watching something on TV, make sure to notice the title sequence, because it tends to reveal a lot about the program.

Kinetic Typography

The Perfect Cup of Tea by George Orwell from Luís Sá on Vimeo.

I was playing around with a number of basic After Affects tutorials the other day when I came across one for kinetic typography. Kinetic typography is when animation is used to express ideas and emotion via text. Above is an outstanding example. It's eye-catching and entertaining.

Adding movable text to something that's usually static is a great way of capturing attention--especially when the message or topic it might be somewhat boring or standard otherwise. It's a fun way to potentially introduce something... Or someone. All of a sudden I've got this great idea for a "welcome to my personal website" type video. How impressive would that "hello" be?

Here is basic tutorial I think a lot can be learned from: