So the Super Bowl was held in New York City this past season and besides a very one sided football game, the NFL had a decent attempt at making the city that never sleeps into the ultimate destination for Super Bowl week. Along with all of the sights to see, the NFL along with Moment Factory on the iconic Macy's storefront. Located in the heart of NYC, the projection mapping show was eight minutes long and included both 2-D and 3-D motion graphics along with game footage which mesmerized an estimated audience of over one million fans who visited Super Bowl Boulevard.
Super Bowl Virtual Theater - Demo from Moment Factory on Vimeo.
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