3 Designers

Paul Rand
Paul Rand was a graphic designer who attended the prestigious Pratt Institute. Rand started his career by creating stock photos for various print media and then went on to create logos for companies such as IBM, UPS, Enron and ABC in the 1950s-60s. Most of them were very simple and he believed this is the way graphics should be. These logos are what he is remembered for, and while they were considered minimalistic, they were very effective and memorable. He also convinced companies that they needed a defining graphic to be remembered. Some of his designs are still in use today.

Scott Kim
Scott Kim is a designer who specializes in puzzle and computer game design. He has also worked with video, print, and the web. He is one of the most well-known designer of ambigrams, which are graphics (usually words) that can be read multiple ways or may even read as multiple words. They are some of the most difficult graphics to create, which is why his work usually starts around $1000. He published a book called Inversions featuring his work in 1981.


John Maeda
John Maeda is a Japanese-American graphic designer and computer scientist. Currently he is the president at RISD (Rhode Island School of Design). He also teaches and has written several books. He has received several awards for his work and was named one of the 21 most important people in the 21st century by Esquire Magazine in 1999. His goal is to increase the role of graphic designers and artists in the future. His website, http://www.maedastudio.com/index.php , not only features graphics but some very neat and creative things to play around with.