Graphic designers

Paul Rand was an American graphic designer, most well known for his corporate designs. He made memorable logos for such companies as ABC, UPS, Westinghouse, and IBM. His design techniques revolutionized the commercial art industry and helped companies realize how important design was to their business. He used minimalistic styles because he believed that the more simplistic a logo was, the longer it could survive. Clearly, he was right because many of his logos are still being used today.


Scott Kim is a graphic artist, focusing in on puzzles and puzzle design. He is known especially well for being able to warp letters and words in creative ways. He wrote a book entitled Inversions, which showcases his ability to write words that can be read in more than one direction. He also creates puzzles for computer games.


John Maeda is a graphic designer and computer scientist, who is currently the president of the Rhode Island School of Design. Designers, such as Paul Rand, inspired Maeda to begin his work in graphic design. In that sense, he promotes the idea of simplicity in an ever-expanding digital age, much like Rand promoted simplicity in the ‘60s.