Paul Rand began his career providing stock images for newspapers and ended up being the “greatest living graphic designer” because of the images he created for corporate identities. Rand is famous for the creating logo’s for companies such as IBM, ABC, Cummins Engine, Westinghouse, and UPS. He stressed the importance of his identities and convinced companies that they needed a defining graphic. His philosophy was that a logo would not survive unless it was designed with simplicity and restraint. All of his corporate identities can be considered minimalistic but their effectiveness and impact was huge in the 1950’s – 1960’s.
Scott Kim
Kim is an American puzzle and computer game designer. Starting as a puzzle maker and columnist, Kim has become a master of ambigrams. Although they appear to be simple in nature they are actually very difficult to create. The best part about Kim’s designs is the fact that they are visually stimulating. Each word needs to be read backwards and so identical curves need to be made to work for 2 different letters. The ambigram below was created for a private school in California. It’s amazing how the same shape can be interpreted into two different letters.
John Maeda
Maeda is a pioneer of creativity. His goal is to increase the role of artists and designers in the creative economy that is the 21’st century. Maeda has some really cool things on his website including this.
No comments :
Post a Comment