Paul Rand, Scott Kim and John Maeda

Paul Rand, a Brooklyn native, is a graphic artist who is best known for designing corporate logos. Rand first found success when designing covers for “Direction” magazine. He went on to design for “Apparel Arts” magazine and “Esquire-Coronet” magazine. While he created memorable work in these endeavors, his corporate logo designs are what truly distinguish him as a successful graphic designer. The first major logo that Rand designed was for IBM in 1956. Rand took a simplistic approach when designing many of his logos. Attached is a link to many of his logos: http://www.paul-rand.com/site/identity/

Scott Kim is a graphic designer who specializes in creating designs for puzzles, computer games and magazines. He attended Stanford University where he received a BA in music and a self-designed PhD in Computers and Graphic Design. He is very well known for writing inversions. Inversions are graphic designs which allow viewers to read the design in more than one way. Kim wrote a book called Inversions which includes 60 of his impressive designs. This book connects Kim’s work in symmetry with psychology, music and art. Inversions can also be used as a teaching tool. Some of his designs can be found here: http://www.scottkim.com/graphicdesign/index.html

John Maeda is a graphic designer who is a proponent for simplicity. Maeda first earned his bachelor’s and master’s degrees in computer science and electrical engineering at MIT. He then went on to complete his PhD in design at Tsukuba University’s Institute of Art and Design in Japan. He is currently the President of the Rhode Island University School of Design. Maeda is the author of Laws of Simplicity, a book which aims to help people find ways to simplify their lives and gives suggestions for how to simplify product design. He encourages connecting technology with traditional creativity.