Always Working

I’ve taken a growing interest lately in “behind the scenes” videos for large budget productions. One animated video that I recently saw was a short promo for McDonalds called Always Working. It was a one minute piece made with 3D printed figures and a background full of miniature plastic trees and hills. The reddit user who posted it also included a “making of” video that I found to be very interesting. It shows all aspects of the production process, including some of the character modeling in Maya and compositing in After Effects. The reddit user was an animator on the project and also held a mini AMA (Ask Me Anything) session in the comments of the post. I think that videos like this one give an interesting glimpse of what it may be like to work as a professional animator.

Typography

I'm nearly done with my Rotoscope/Green Screen project and have been thinking about my name project lately. I found this McDonalds commercial on youtube that shows a good use of typography. Typography creation is a really creative way to advertise and entertain viewers. In this specific example the creator plays with the words and how it appears. For example the word BIG is bigger next to the surrounding words. Same is done with the word tiny, it appears smaller next to the surrounding words.
What is the purpose of typography? Well this technique draws in the attention of viewers and allows you to put an emphasis on what really matters in your advertisement. The purpose is to also give a clear understanding of what the product is. From this commercial I got right away that I could get a flavorful sandwich from McDonalds at a very low price.



This commercial is a bit different from the previous one. Pepsi uses it's logo in place of the letter "O" and "0"
Another great way to advertise is to put your logo in every possible location. This makes it extremely easy for viewers to remember your logo.

To see more cool examples click Here.

T-Shirt Wars

I was trying to figure out what to blog about, so I went on to YouTube and find a video that had something to do with this class. I found ones called T-Shirt war, a series of stop-motion music videos that I thought were very clever as well as interesting. I really enjoyed the behind-the scenes that were posted because I was able to see how much time went into every individual shot that completed the shoot. It was amazing to see how many people it took to put the whole film together, giving the illusion that the T’s had come to life. I also thought that they sound effects that they made were nice to listen to and kept me engaged in what I was watching which really isn't that the point of a video to get a lot of people to watch it. I hope you guys enjoy it as much as I did.

T-Shirt War

Behind-the-Scenes

T-Shirt Wars 2

Behind-the-Scenes