Always Working

I’ve taken a growing interest lately in “behind the scenes” videos for large budget productions. One animated video that I recently saw was a short promo for McDonalds called Always Working. It was a one minute piece made with 3D printed figures and a background full of miniature plastic trees and hills. The reddit user who posted it also included a “making of” video that I found to be very interesting. It shows all aspects of the production process, including some of the character modeling in Maya and compositing in After Effects. The reddit user was an animator on the project and also held a mini AMA (Ask Me Anything) session in the comments of the post. I think that videos like this one give an interesting glimpse of what it may be like to work as a professional animator.

Crafts and Animation

So for my last blog post I found another Parabella commercial for "Belgian National Lottery". This one minute animation tells the story of a snowman who wishes to go somewhere tropical and is transported there by his woodland friends. I adore the cartoonish design of all the animals and the snowman, and the clean detailed layout of the forest. But what's great about this commercial isn't just the video itself...


Belgian National Lottery from Blink on Vimeo.

It's the "How it's made" that came with it!


Belgian Lottery - Making Of from Blink on Vimeo.

I think animation has taught me that it is a large part of our visual consumption. I used to think that it was solely used for cartoons or animation movies, but now see that this skill is applied for commercial bases as well! So many big companies are using animation as a means of telling their story or representing their ideas because, let's face it, there is nothing impossible when it comes to art.

Do Ya Thang - Gorillaz

The Gorillaz is arguably one of the best bands to have ever graced my ears since birth. But aside form their music, they are a prime example of transmedia. What started out as a British rock band has transcended into comics, online games, and interactive holographic concerts! But what I want to talk about today is their Style-o (Stylo is one of their popular songs... This is a joke). Many times you'll find a blend of 2D and 3D animation, and practical effects in their music videos which always helps to blend the creepy, disgusting, and fantastical world of Gorillaz. "Do Ya Thang" was a collaboration between them and Andre 3000, to help promote Converse.

The video below is a making of the very same music video. Here you will see snippets of the production process. Everything from the storyboard, dressing the set, blocking the actors, and eventually modeling the band mates. It's interesting to see how paper comes to life not just through a green suit but the detail they put into designing even the skin of all the characters.