Thursday, December 6, 2012

I'm-a Let You Finish...

But Kanye West and Marco Brambilla's music video for the song "Power" is the greatest music video of all time. No joke. This video screams excellence in the regular West-ian fashion, mixing themes from Michaelangelo's Sistine Chapel, Greek Mythology, Occult tarot cards, and Egyptian Mythology. Although the song was created by Kanye West and the video was directed by artist Marco Brambilla, the real work is the visual effects in the video. It features moving images, slow-motion, mirrored duplicates, and a whole slue of other effects. Not to mention the censored version of the video has Mr. West's eyes illuminated, the background has changed from a stage setting to more of a cosmos, and all of the previously naked women are now donning very loosely draped cloth.

The Director's Cut

The visual effects are all done by ARTJAIL and additional computer graphics done by UVPHACTORY. First off, ARTJAIL is a visual effects boutique and art space, residing on the amorphous border of Chinatown and the L.E.S. NYC, that have done many of projects with numerous groups like Levi's, Nike, IBM, Google, Mentos, and a plethora of car companies. They were involved with many aspects of this project from pre-production to post and finishing, giving them a real understanding of what the Director's vision for the piece was. UVPHACTORY, on the other hand, is an award-winning motion design, visual effects, and production company. Working with Brambilla, they created additional 3D graphics for the video. The director wanted this video to be less of a music video and more of a piece of moving art where two artists collaborated to make something beautiful and they really did. If you don't believe me, watch both versions of the video then we'll talk.

The Censored Version

"Power" is the third song off of Kanye West's fifth studio album "My Beautiful Dark Twisted Fantasy" released in November 2010. The original music video for the song was released in August 2010.

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