Tuesday, December 4, 2012

Commercial - Toyota Prius "People Person" Campaign

Toyota and Saatchi and Saatchi teamed up to advertise the Toyota Prius, which has expanded its line to four vehicles. The Advertisement features a man going about his daily routine in the morning who just so happens to be made up of 18 different people. As the commercial goes on, the individual people “peel off” and rush to their respective cars and into the horizon while the voiceovers chimes in the background: "There's the original one, the bigger one, the smaller one, and the one that plugs in. They're all a little different. Just like us." The goal of the commercial is to show us, the consumer, that the Prius is still the same car, only now suits different people and their needs. Unfortunately, although very different, this ad is borderline creepy. It makes me feel like I’m watching the short film sequel to the human centipede. The last thing this makes me want to do is buy the Prius, and I think I speak for more than just myself. I’m not specifically sure what makes this ad so weird; it might be the lady who cheerfully doubles as a hand, or perhaps the butt who just so happens to be the nose? What the heck were Toyota and Saatchi and Saatchi thinking when they aired this commercial?

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