Thursday, May 2, 2013

How far we've come

So I saw this commercial the other day and it made me think how far we've come this semester in Motion Graphics. Before this semester I wouldn't have had the slightest idea about the ins and outs of producing a commercial with graphics like this, but now I can saw with confidence that with time and effort I can probably do everything in this advert. Other than maybe the squirrels talking and the witches at the end, everything in this ad can be recreated in AE. There is definitely a lot of particle use and they for sure used green screens and keying. I think it's pretty sweet how I can see ads on TV now and say I can do that.

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