Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

Sunday, February 12, 2012

No Ad: New York

Many are familiar with Morgan Spurlock because of his hit documentary, Super Size Me. He's worked on a number of great projects since that film but one of my favorites happened to be very similar to something we covered in class the other day. When using After Effects to change billboards in New York City's Time Square, I immediately thought of No Ad: New York, Spurlock's project against visual pollution in NYC.


Spurlock, however, takes a different approach to removing ads than we did. Instead of using a program like After Effects, he crowd-sources his project with the help of Aviary, an online photo and graphic editing suite. For this project, a panoramic image of NYC has been divided into many frames that can be individually edited. Anyone who visits the site can select a frame and edit it using Aviary's Photoshop-like software. The goal is to have visitors cover up the ads in all the frames to remove Times Square of its visual pollution. 

It's disappointing to see this project still incomplete, especially since it was started over two years ago, but hopefully it can be completed soon. After learning how to cover up ads in After Effects using tracking, it seems like a very easy goal to accomplish. I feel the decision to crowd-source internet users to complete the project frame by frame was a bit of an ambitious idea.

Tuesday, February 8, 2011

Super Bowl

Hey Guys,
know that some of you probably watched the Superbowl this Sunday, and some of you watched the ads that were on during the Superbowl. I tried to watch for the animated movies that ran ads during the Super Bowl and I noted 3. They were:
Rio (20th Century Fox and Blue Sky Studios) http://www.youtube.com/watch?v=-A8sWzJT384&feature=player_embedded
I have to say that I was a bit surprised by the fact that these seemed to really be geared more towards kids than what one would think of as the 'typical Super Bowl viewer'. Kung Fu Panda did utilize "We Will Rock You"- tying it in to the Superbowl environment, but that was about it.
What do you guys think? Did these ads fit in with the rest of the Super Bowl and the ads being run?