This is a cool animation that I've seen in commercials before. Since they use the Nike Logo to make it, its easy to spot where this is  been used before. It can be useful in my projects in the forward

Stumbled upon this NikeSnowBoarding short video on my Vimeo timeline, because most of us are still working on our title sequences and just playing around with fonts and such I thought this would be a good inspiration. This is a 2D piece, so I liked how they applied depth through some effects-- that i can imagine being possible on After Effects.

Let me know how you feel about it.

Nike "Never Not" from Mike Bishop on Vimeo.

Realflow

I was looking into some programs that have more specific uses in the motion graphics world, and I came across a program called Realflow, which simulates the flowing of fluids for animations. It seemed pretty cool to me, and the price was pretty reasonable at a mere $3,995! More information can be found here.

Regardless of whether or not I'd ever be able to afford this program, I thought some of what it did looked pretty interesting. I saw this video where a guy used the program along with Cinema 4D to create his own short Nike commercial in his spare time. Programs like these are really amazing when you think about how perfectly they imitate something as complex, yet simple, as liquid flowing.