But I think that this style of media is the most powerful because it forces your audience to read and watch you message in a one of a kind way. Similar to the way Prezi adds interest to a presentation, Kinetic Typography makes any poem, lyric, or written work come to life in it's own way.
Since discussing what the class can do for our projects, I have been looking up different music videos with lyrics. I think this project is a great way to showcase the lyrics of a song. Last year, when I was filming a music video for another production class, I came across this music video by Coldplay. I like how they incorporate some words but also drew pictures on the wall as well (ex. trees, hearts, music notes). I have always wanted to do something similar to this, and now I can with the help of AfterEffects! I have been on a stop- motion kick recently, so of course this video has stop motion!
Another part of this video I love is the use of glow-in-the-dark paints. The colors are really bright and capture the audience's eye. This video also plays with the textures of buildings and bricks, giving an additional layer of interest. At the end of the video, paint splatters are animated so it looks as though paint is on the screen. The combination of stop motion, animation, and video keeps the audience wondering what is coming next. It is interesting and engaging until the very last drum set.
I've noticed that lately a lot of musicians are releasing "lyric videos"of their new songs. Sometimes they're interesting and set to footage of the band, and sometimes they're simply lyrics of the song on the screen set to the music.
I found one lyric video recently that used the same kind of pop-up style we saw in one of Arturo's films in class. The video is by Taylor Swift for her new single, "We Are Never Ever Getting Back Together" and it came out a week before the actual music video. While the song isn't one of my favorites, I really like the animation of the lyrics and how they're constantly moving and changing. The transitions are really cool, and they're something I aspire to learn this semester in class.
Another lyrics video that I like and think is really interesting in terms of graphics is by a band called All Time Low. The song is called "For Baltimore" and it's from their new album, Don't Panic that's going to be released in early October. This lyric video combines footage of the band with animation, which I thought was really cool, especially how I recognized some of the expressions from After Effects (the wiggling letters!).
With lyric videos becoming more and more popular, I think they'll present a good example for us as we endeavor to learn After Effects. After watching both of these I kind of want to try and make my own lyric video for one of my favorite songs, and hopefully sometime soon I'll have enough free time to give it a try.
