Tuesday, September 25, 2012

Coldplay - Every Teardrop Is a Waterfall

Since discussing what the class can do for our projects, I have been looking up different music videos with lyrics.  I think this project is a great way to showcase the lyrics of a song.  Last year, when I was filming a music video for another production class, I came across this music video by Coldplay.  I like how they incorporate some words but also drew pictures on the wall as well (ex. trees, hearts, music notes).  I have always wanted to do something similar to this, and now I can with the help of AfterEffects!  I have been on a stop- motion kick recently, so of course this video has stop motion!

Another part of this video I love is the use of glow-in-the-dark paints.  The colors are really bright and capture the audience's eye.  This video also plays with the textures of buildings and bricks, giving an additional layer of interest.  At the end of the video, paint splatters are animated so it looks as though paint is on the screen.  The combination of stop motion, animation, and video keeps the audience wondering what is coming next.  It is interesting and engaging until the very last drum set.

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