Friday, September 21, 2012

V Squared Labs

      One of the things I am most passionate about in my life is electronic dance music (EDM).  Ever since I was little I have loved its particular sound.  Nearly two years ago I began DJing as a hobby and as a way to make money on the side.  Recently I have acquired a copy of Ableton and now I am learning how to produce this genre of music.  It would be a dream career for me to be a DJ and producer who gets to travel around the world and spin for masses of people.

      Since taking this class, I have discovered a new interest of mine.  Most of the EDM events feature some sort of lighting and visual effects.  In my opinion, poor visuals will break a DJs performance while decent to superb visuals will only serve to make their set better.  I personally think a really fun and exciting career would be to work for a company that has to design all of these background visuals.  One company I find to be top notch and would be fantastic to work for is V Squared Labs.

     V Squared Labs assembles both the visuals and the actual structures on stage.  They work with many of the best artists in not just EDM but in all of today's biggest music genres.  Here's an example of their work below.

V Squared Labs Reel from V Squared Labs Inc. on Vimeo.

      Of all of the set designs they show in that video I find Amon Tobin's ISAM the most incredible.  I wonder how long it takes to produce all of these things!  I would not be surprised if it took much longer to make the actual visual than it does to build the on-stage construct.

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