Sunday, January 29, 2012

I thought I'd focus on typography for this post because of our assignment for class. After reading though some previous posts on typography on this blog, a recent viral video came to mind. A lot typography videos I've seen are almost always purely digital but the video that came to my mind was actually a cool combination of typography with live-action video.

I don't exactly agree with this video but I appreciate how it used typography to enhance the message they were sending out. It's a great example of how seemingly simple animations can make a video really powerful. After browsing through the website of the video's production company, I found out this video was made with the Final Cut Pro suite, although I'm sure it can be done in Adobe After Effects as well.

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