Thursday, March 28, 2013

Olympics Promo

This week I saw a music video that a friend posted on Facebook. The music itself was pretty bad but the visuals were very unique. The studio that created the piece is called M-I-E a small studio based out of London. They have some big clients such as the BBC and CCTV. A project that stood out for me was an opening sequence made for the 2012 Olympic games. All of the characters were created in Cinema 4D so they could be easily manipulated by the camera. The characters were then converted into layers of particles. The Ad won awards at promaxbda and the Bassawards.

The original music video I saw is here

This is the video:

Here is how they made it:

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