A unique insetion of design for a movie or television series can become a symbol for the story.
The below video is a series of interviews with successful motion graphic design artists.
Within the PBS interviews there is conversation of Kyle Cooper and his "game-changing" production of the Opening Sequence for Se7en. Cooper said that a good introduction is like a courtesy to the audience, for it means the creators are going to try as hard as they possibly can to entertain the viewer. Cooper's Se7en opening was a thought provoking intro that related deeply to the psychopath and his journal he keeps throughout the film.
Jim Helton and Charles Christopher Rubino’s story they tell at the ending of Blue Valentine is proof that there use to be love in the character's relationship. It is heart wrenching for you had just watched their dramatic break up, making the viewers follow the characters in their emotions.
Lastly, Zombieland motion graphic designer Ben Conrad, inserts text into the story, creating a light hearted feeling during this graphic scene. By using a simple font and creating a simple concept, the humorous mood is set for the rest of the movie.
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