Synergy

Disney and Marvel have had great success recently through their live action features. Guardians of the Galaxy took this summer by storm, and Marvel has treated that success as a launching point for other media based on the film. They've recently announced the creation of a Guardians of the Galaxy cartoon.

Now, this is nothing groundbreaking; superhero cartoons have been a staple for a long time. What is interesting, however, is how Marvel is using the show as a launching point for other media. They recently released a comic book of Guardians that has the same exact art style as the cartoon.

Additionally, they've used the same style for the Disney Infinity toys. This streamlining of look of the superheroes shows a strength in brand which I find to be very cool.