So for my last blog post I found another Parabella commercial for "Belgian National Lottery". This one minute animation tells the story of a snowman who wishes to go somewhere tropical and is transported there by his woodland friends. I adore the cartoonish design of all the animals and the snowman, and the clean detailed layout of the forest. But what's great about this commercial isn't just the video itself...
Belgian National Lottery from Blink on Vimeo.
It's the "How it's made" that came with it!
Belgian Lottery - Making Of from Blink on Vimeo.
I think animation has taught me that it is a large part of our visual consumption. I used to think that it was solely used for cartoons or animation movies, but now see that this skill is applied for commercial bases as well! So many big companies are using animation as a means of telling their story or representing their ideas because, let's face it, there is nothing impossible when it comes to art.
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