Friday, November 22, 2013

Movie Production Logos

Recently, I saw All is Lost starring Robert Redford and it was basically Cast Away without Wilson. Regardless, I started thinking about production logos and what makes them special. I watched many intros and realized at this point in my school career, I could remake practically all of the logos. The memorable part of each logo, however, is the sound. You recognize the Focus synth and the MGM lion roar as much as you remember the logo itself. Arturo stresses the use of sound in animation and it truly is important. Whether it is a song or a synth swell, the audience can associate the sound with the logo. More advanced titles are recognizable such as Jerry Bruckheimer Films and it preps the audience to expect something amazing. If you see an unrecognizable production title you may not know what to expect but if you see the MGM logo, for example, you associate it with extremely high production value. The companies have a few seconds to express the brand and need to make it memorable. Each logo requires a sound and it's usually a swell that draws you into the picture. I plan to create a powerful logo for my reel that draws the audience in through sound and simplicity.

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