Friday, November 15, 2013

NBA Jingle Hoops

This is a commercial for the upcoming release of the new Xmas day NBA jersey's and NBA Xmas day schedule. The reason I am posting this is because if you watch the original video and the behind the scenes video, you'll see how the crew used a bunch of green screening and computer effects to put this together. This relates perfectly to what we've been doing in class, as they took a few real objects and seamlessly merged them together to make the entire video, the wood floor is generated, the area is computer generated and the shots themselves are actually generated as they used the actual footage as more of a reference and then tweaked them to the beat of song jingle bells. I thought it was interesting how they shot each person separately and then merged them into one single scene to make the video. I recommend watching the finished project first before watching the behind the scenes clip, both are great and very interesting.

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