Friday, November 9, 2012

Here's Some Advice: DoYaThing

In the past 14 years, the band Gorillaz has went from being a side project of visual artist Jamie Hewlett and Blur's Damon Albarn to the greatest virtual band on the planet, expanding their universe not just musically but also visually. Earlier in the year, Gorillaz teamed up with Andre 3000 and LCD Soundsystem's James Murphy to collaborate on a song called "DoYaThing" for Converse's "Three Artists, One Song" program, which brings together musicians from different disciplines to make one track together (a previous collaboration consisted of Soulja Boy, Andrew WK, and Matt and Kim). Along with the song, Converse released a line of Chuck Taylor's All-Stars featuring Hewlett's designs.

In addition to the great song and shoes, Converse also put out a music video, directed by Hewlett, depicting the animated characters of the Gorillaz universe in a modern day setting in a flat in England. The video takes the 3D animated bandmates and mixes it with real world footage and 2D imaging, not to be confused with images of Gorillaz' lead singer 2-D. Here's some footage of the making of the video.

The final depiction of the video shows off how much work was put into making this video and the characters in it as real as possible. Enjoy!

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