Thursday, February 7, 2013


This short animated film is directed by a group who calls themselves H5. Although it’s 16 minutes I highly recommend everyone to take some time out of their night and  watch this. It won an Academy Award for Best Animated Short film and won the Prix Kodak at the 2009 Cannes Film Festival. Immediately the first thing you’ll notice is all the different logos. In total, this movie used 2,500 different logos/mascots. The extensive use of these logos is a statement of what our society is becoming or what will come. We are run by these major corporations whether we realize it or not. The main characters in this film are all logos from different companies and of course the evil character is Ronald McDonald. The police are trying to take him down because he’s on a shooting spree but simultaneously an earthquake begins and the entire city of Los Angeles falls to pieces and everything explodes and ends. This is a powerful statement about the world we live in and the inevitable demise of it.  Other then the messages, the animation is amazing in this film. The logos come to life and are just as exact as the real ones. 

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