Thursday, March 5, 2015

OptiTrack Mo-Cap Technology

For all of the video game enthusiasts out there, we've all heard of the famous Oculus Rift. But what if motion capture technology could be utilized to promote the growth and sale of other products? Renowned Outdoor & Casual Footwear and Clothing Store, Merrell, decided to take the challenge into their own hands. For its most recent launch of its new Capra hiking boot, the company took the next step in connecting their customers with the true-hiking experience; from within the retail store. Hill Holliday, Merrell's advertising agency, partnered with Framestore's new Immersive Content Studio in order to create the first "walk around" commercial, using the Oculus Rift Virtual Reality headsets and OptiTrack's motion capture technology.

This pristine combination of motion capture and Oculus Rift headset technology provides Merell footwear fans with the opportunity to virtually walk across the Dolomite Mountains in Italy, making it feel as though he or she is experiencing all of the potential risks of a high altitude hike. The experience also includes physical elements such as a rock wall, wood suspension bridge, and high-powered fans to simulate wind gusts.

The OptiTrack Motion Capture Technology installation installation debuted at the 2015 Sundance Film Festival in Utah and is continuing to make impressions on consumers today.

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