Thursday, September 12, 2013

As I was looking around for something to post this week I came across this music video. I finally decided on posting it for a few reasons. The first is the use of both 2D and 3D elements, which is something you don't see very often. I think that's a very powerful tool that was implemented well in this piece. Also, 2D elements like the ones used in this video are totally achievable using the techniques we've been learning in After Effects, they'd be a lot of work, but a lot of the same principals are there. The second reason I picked this is because of its aesthetics. This is something we haven't really hit on in class yet, but it's a very important part of creating anything, an animation in particular. this strange whimsical world the animator has created is pretty unique, which is not only tough to do, but it also generates a very specific response from the viewer. That response is hard for me to put into words but it does convey a sort of feeling or mood. That is also an important part of creating anything. You want to make your audience feel something, whether it's the theme of the movie following your opening sequence or the message of a song as a designer it's your job to do that.

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