"Dont try to be original, just try to be good"

Paul Rand. Many of you may know who he is. I did not.
However, I do know the companies associated to these logos.

How is this possible? How is it that I know all of these pieces of work, yet not the artist?

Paul Rand has a unique way of looking at his art. He is not looking to recreate the wheel, he is more so looking at make a good quality image.

I feel like when I try to be creative, I feel like I need to create something new. Yet, creation is at its best when the artist takes from what he sees around him.