Friday, January 24, 2014

It's All In the Details

As an avid Syfy fan, it is not surprising that the new show Opposite Worlds intrigued me. Even though I don't normally watch reality shows, I loved this concept. As I watched the first episode after class on Wednesday, I was very pleased with the filming and the unique style of the show. Afterwards, I was curious about the trailer that first piped up my interest. I watched it, and was taken aback by the effects and style it emulated. Here is that trailer (produced at Hold Fast; creative director: Rich Scurry):

Something that seems so simple, yet after what we heard in class, I'm sure has many layers of complexity. What I love about this trailer is the 3D feel they give to the video. As a viewer, I feel as if I have physically been pulled into the environment and can see in a 360 degree sphere the details and almost feel the atmosphere change from a sophisticated future to a barbaric past. That move around the spaces, as well as the little details, like the fire and the large touch screen monitor displayed only added to the drama and helped to create a story that I wanted to learn more about. I think this trailer is successful in creating the ultimate question: What will happen next? 

This may not all have been animation or done in After Effects, but I'm excited to learn how to use these programs to add those important details in film that give atmosphere, feeling and story to a video. Whether that is opening credits or trailers, television or film, these details help intrigue audiences, and create more realistic environments. 

By Amber Capogrossi

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