Friday, March 28, 2014

Animatrik Virtual Production

When most people think of virtual production, films such as Avatar and Transformers come to mind. Indeed, films such as these have helped to change the landscape of media and push forward ever evolving technologies. One company in particular that is at the forefront of such advancements is Animatrik Film Design, based out of Vancouver, British Columbia. The team at Animatrik has worked on films ranging from District 9 to The Lord of the Rings: The Return of the King. In addition to film, Animatrik has worked on video games such as Cyrsis 3 and Mortal Combat 9. 

One of the ways that Animatrik has been able to carve out a niche in the media industry is by revolutionizing motion capturing techniques. Although it may be funny to see actors running around in skin-tight suits with motion sensing balls attached to them, these suits help to translate an actors real-life movements to a digital world. Thanks to modern technology, all the movements taking place are applied to the CG in real-time. Until recently, all of Animatrik motion capture work has taken place inside their Vancouver studio. However, thanks to the release of improved sensors which allow light to be emitted directly from a marker instead of from the camera, the studio has become more mobile and hopes it signals a new chapter in their growth.

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