(NOTE: THIS WAS MY ORIGINAL POST FOR THIS WEEK THAT I FORGOT TO POST)
When we go the the movie theater we always get a little promo telling us to observe the various rules of the theater. But one of the main things exhibition houses push are their promos inviting movie goers to visit the concession stand.
Special Guest Star Promotion
other 90s policy opening
Going to the movie theater as kid one of most memorable promo movie theater openings was Regal Cinema's 1990s movie train.
At this point in time Imax was available only in major cities and 3D films were a few decades away from making a major comeback in major theaters. But as you can see from this earlier version of the opening this opening looked almost like sort of 3D roller coaster experiences you'd get in some of these indoor amusement parks. This opening played on Regal Cinema screens until the Fall of 2003.
In my investigation of Regal Entreatments' openings, I was unable to find exactly how they were able to create one of my favorite nostalgic movie openings. I did however discover that the main reason they brought back the train opening. Around 2009 this theater had made a deal with Sony upgrading its sound systems and screens to 4K projectors. In anticiaption of these updated projectors, Regal brought back its' iconic 3D coaster to match with the full power of the new technology.