Hockey Glass ads

The Stanley Cup playoffs started last night and in this day and age when advertising dollars are pretty much the sole reason why any sporting event is on tv, executives are looking for more and more creative ways to get their company's name out there. For years there have been sponsored penalty boxes and intermission reports in hockey, but the newest innovation that has been making its way around the league this season has been advertisements on the glass behind the goals.

These advertisements use the same technology that NFL broadcasts have been using for years to bring the yellow first down marker, but hockey broadcasts have taken it to a new level with these ads. This is another way for the broadcasts to generate revenue for the broadcasts and for company's to be creative and get their name out there for an extended period of the game rather than just a board sponsor which is hardly ever seen because of the nature of the sport.