Inside Out

With the release date of Pixar's Inside Out fast approaching, the advertising campaign has begun full swing. TechCrunch recently wrote a fascinating article on the challenges of the film, highlighting on the technical achievements made throughout production.

From having to design two distinctive worlds and a character who acts as a light source, it is interesting to read about the technology that went into creating these characters. As the article points out, the goal is that the audience doesn't notice all of these components. While I've had my questions about the concept behind the film itself, I'm still excited to see it come June.