Lego Dimensions?

Over the past few years, there has been an increased amount of commercialization between tangible toys and digital downloadable content. Companies such as Disney have been able to profit off of the success of toys such as Disney Infinity and Skylanders. Now Lego, in partnership with DC comics, is releasing Lego Dimensions, which follows the same business model as Disney. Buying this product allows access to downloadable in-game content. This drives consumers to both purchase new products as well as play the existing game. I am looking forward to seeing how this product competes in the existing market.