Thursday, November 5, 2015

Do Ya Thang - Gorillaz

The Gorillaz is arguably one of the best bands to have ever graced my ears since birth. But aside form their music, they are a prime example of transmedia. What started out as a British rock band has transcended into comics, online games, and interactive holographic concerts! But what I want to talk about today is their Style-o (Stylo is one of their popular songs... This is a joke). Many times you'll find a blend of 2D and 3D animation, and practical effects in their music videos which always helps to blend the creepy, disgusting, and fantastical world of Gorillaz. "Do Ya Thang" was a collaboration between them and Andre 3000, to help promote Converse.

The video below is a making of the very same music video. Here you will see snippets of the production process. Everything from the storyboard, dressing the set, blocking the actors, and eventually modeling the band mates. It's interesting to see how paper comes to life not just through a green suit but the detail they put into designing even the skin of all the characters.

1 comment :

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