Friday, November 13, 2015

This commercial by PARABELLA for "Twinings Tea" reminded me of "The Adventures of Tom Thumb". Not the little claymation of Tom but the actors whose movements almost seemed like they were claymated. After doing some research I found that PARABELLA was heavily inspired by the Golden Era of musicals and multi-plane animation techniques which was pioneered by Walt Disney back in the 30's. The animation blends CG with pointilism, and includes 100,000 tea bags and 50 different paper folding styles to bring vivid and intricate movement throughout the piece. The heroine was also shot frame by frame, and several 3D models were shot on layered planes to captivate an amazing sense of depth and perspective.

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