Thursday, March 1, 2012

The Best Intros

Since I'm doing a production company intro for the first project, I began looking at all the intros for the major production companies for some inspiration. The first one I always think of is Dreamworks. (Sorry it wouldn't let me imbed it) I love how the reflection of the water is disturbed by the bobber and how we move up through the clouds to see the boy on the moon. The sequence is just very fitting with the name Dreamworks.

Another sequence I think is very cool is Lionsgate.
All the moving pieces in the lock in conjunction with the creaking sounds gives such a distinct feel. Then the zoom out at the end to reveal the door and it opening to the logo is pretty epic.

The intro to Miramax is a another one that is very well done.
The color is so key in this intro because it starts out during the day and you can see the colors change as the scene descends into night finally coming to the skyline where the logo appears in the building lights. It's a very distinct intro and gives a really smooth feel.

We are all familiar with the intros to Universal,
20th century fox
and Disney
and they too are great examples. None of these intros do anything too flashy but they are all very unique and memorable. The other thing that I noticed is how important the music is to the feel of the intro. With the exception of the miramax intro, we associate certain songs with certain companies. Within the first few bars of the song and the first image we see, the audience can immediately identify the company. Having a lasting impression on the viewer with your opening is key. I feel like it makes your company have a special air about it.

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