Thursday, April 14, 2016

Becky and Joe - From Tame Impala to Don't Hug Me I'm Scared

Tame Impala is a band well known among college students, and probably their most well-known song is Feels Like We Only Go Backwards. Aside from having that classic indie music sound and lyrics that are easy to sing along to, Feels Like We Only Go Backwards has an amazing, colorful, engaging and trippy music video. It wasn’t until recently, however, that I found out that the makers of the music video are the same people behind the popular YouTube videos “Don’t Hug Me I’m Scared”.

Don’t Hug Me I’m Scared is a five part video series that falls into the “WTF” category of YouTube videos. It’s nothing special in terms of animation, and is mostly just known for the dialogue/music in the videos. It was very surprising to me then that these same people were the brilliant animators behind the popular Tame Impala music video. Their website has this caption accompanying their upload of the music video: “Becky and Joe directed the new video for Tame Impala’s latest single ‘Feels Like We Only Go Backwards’. The film is made up from over 100 separate plasticine collages all individually made by hand”. That’s what makes the music video so amazing - the fact that it wasn’t computer generated. They actually took the time to design all of this will plasticine clay - a process that is much more precise and time consuming than the computer-based alternative. Knowing what the animators at Becky and Joe are capable of makes me really wonder what made them decide to stick with the Don’t Hug Me I’m Scared videos…

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